:: Volume 16, Issue 45 (Spring 2008) ::
qjerp 2008, 16(45): 29-57 Back to browse issues page
Economic Analysis of Saffron Marketing and Exporting Issues in Iran With an Emphasis on Fars Province
Alireza Javid , Hamid Mohammadi, Zakaria Farajzade, Mohammad Reza Haj-Bagheri
Abstract:   (24616 Views)
This study is carried out with the objective of analyzing the marketing of saffron in Fars Province and the factors at work in saffron exports in Iran. The results show that there are two main avenues of saffron marketing in Fars Province: First, producers, groceries and consumers with a total margin of 500 thousands Rials, and secondly, producers, whole-sellers, retailers and consumers with a total margin of 520 thousands Rials per one kg. The marketing costs and the share of contractors from the marketing costs in the first avenue were 351 thousands Rials and 64 per cent, respectively. Similar figures for the second avenue were calculated as 353 thousands Rials and 62 per cent, respectively. Price inefficiencies in the aforementioned avenues were about 17 and 68 per cent, respectively. The models for marginal marketing demonstrated that the retail prices and marketing costs were the effective factors marketing margins. In addition, the export supply function implies that Iranian saffron exports depend largely on the world's prices.
Keywords: Marketing, Exports, Saffron, Fars Pr
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Type of Study: Research | Subject: General
Received: 2012/09/5 | Published: 2008/04/15

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Volume 16, Issue 45 (Spring 2008) Back to browse issues page