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Improving the Productivity of Banking Services Regarding Ranking Customers Using Quantitative Methods
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Ezatollah Asghari Zadeh *   , Fereshteh Amin |
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Abstract: (15988 Views) |
| Today, productivity for all developing and developed countries is a
national priority and it is gradually appearing as a managerial
strategy in our country. Economic growth and improving the
standard of living could be possible only by using effective
management of scarce resources to obtain the maximum value
added. Economics is the knowledge of scarce resources, and
management is the knowledge of decision making for utilizing these
resources. Scarce resource creates value added in an organization.
Hence the management of these resources is of prime importance. In
this paper, after explaining the concepts of productivity and the
consumer - based marketing, we describe conceptual models of
ranking banks customer, customer pyramid model and modified
model of Boston Consulting Group for Customer (BCGC)
productivity. We then propose a framework to rank bank customers
by using MADM Models to offer better services. |
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| Keywords: Productivity, Marketing, Customer - based Relationship, Banking Services, Customer Pyramid, Ranking, Analytical Hierarchy Process (AHP), Multiple Attribute Decision Making (MADM) |
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Full-Text [PDF 313 kb]
(16653 Downloads)
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Type of Study: Research |
Subject:
General
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