:: Volume 13, Issue 36 (Winter 2006) ::
qjerp 2006, 13(36): 5-32 Back to browse issues page
Improving the Productivity of Banking Services Regarding Ranking Customers Using Quantitative Methods
Ezatollah Asghari Zadeh *, Fereshteh Amin
Abstract:   (15620 Views)
Today, productivity for all developing and developed countries is a national priority and it is gradually appearing as a managerial strategy in our country. Economic growth and improving the standard of living could be possible only by using effective management of scarce resources to obtain the maximum value added. Economics is the knowledge of scarce resources, and management is the knowledge of decision making for utilizing these resources. Scarce resource creates value added in an organization. Hence the management of these resources is of prime importance. In this paper, after explaining the concepts of productivity and the consumer - based marketing, we describe conceptual models of ranking banks customer, customer pyramid model and modified model of Boston Consulting Group for Customer (BCGC) productivity. We then propose a framework to rank bank customers by using MADM Models to offer better services.
Keywords: Productivity, Marketing, Customer - based Relationship, Banking Services, Customer Pyramid, Ranking, Analytical Hierarchy Process (AHP), Multiple Attribute Decision Making (MADM)
Full-Text [PDF 313 kb]   (16400 Downloads)    
Type of Study: Research | Subject: General
Received: 2012/09/5 | Published: 2006/01/15

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Volume 13, Issue 36 (Winter 2006) Back to browse issues page